6 Web Projects for Any Company, Today

1. Claim your Business on Google Maps
Millions of people search Google Maps everyday. Make sure your business is listed, and listed correctly. Claim your business listing (for free), and add your website, hours of operation, photos, coupons, and at any time, update your phone number and address.

Do it now.

2. Make a Web Tour Video for YouTube
Someone in your office has a cellphone with a video camera. Take a tour of the office – just 30 to 90 seconds – and give people an idea of what to expect when they come in.

Show off something unique. If it’s a service oriented business, introduce the staff members very quickly, then upload the video to Youtube. Link to this video from your website, and also, from your new Google Maps business listings page.

3. Get on a Web CMS (Content Management System)
Call your IT/Web Administrator right now and ask if your company is using a content management system. If not, ask them why. Then, get one. There are lots of free options.

A CMS divides content and structure, freeing you to take control of the content of your site. No longer are web professionals needed to make content changes to your site; stop having the office networking person update the phone number.

It’s easy to take control. And it’s fun when you do. Creative and engaging content can live all over the web. Start here, on your site.

4. Upload Powerpoint Presentation to Slideshare
Your office has one of these sitting around somewhere. Maybe dozens. Is it a marketing presentation? A training tool for staff? An industry analysis? Free this digital document collecting digital hard drive dust.

If it’s free of steadfast company secretes, get this live. Let it breathe. Help someone else in your industry, or make a name for you company by sharing the research you’ve worked so hard on.

5. Edit a Wikipedia Entry
Who’s the company expert? Historian? Bibliographer? Get on Wikipedia and contribute.

DON’T WRITE INFO ABOUT YOUR COMPANY. Write info about what you company does. About your area of expertise. About the facts only you, or someone in your organization knows. Make a knowledge contribution.

6. Write a How To
Know how to make the best paperclip rubber band shooter? Got insight into finding the best real estate deals? Know the best parts about writing a play? Fixing that old computer monitor?

Write these down. If it’s about building something – demonstrate this how to on Instructables. Write a best practices for Squidoo. Load up the how to on your website. Share some knowledge. Help a customer. Help a friend.

*Extra Credit: Start a Meetup
The site’s motto? “Less face-to-screen, more face-to-face.” Give a presentation at your HQ. Give a demo at a bar. Connect with real people.