Intro Chapter
The Introduction to VIRAL BLOG SALADR: Real Advertising Strategies Beyond Nauseous “Web 2.0″ Hype”
The Internet hype machine has buzzword diarrhea. 2.0. Vlog. Social Media. Podcast. User Generated. Viral. Tweet. Saladr. Wiki. What does all this stuff mean?
With the new web, feel free to experiment, and when in doubt, just make stuff up. Like saladr. Saladr is the new thing!
Oh wait. That was an example of bad web hype. You’re used to that.
The Internet marketing “experts” would like to have you believe there is a magical land full of totally viral customers for you to exploit called “Web 2.0”. There isn’t.
Web 2.0 books and advertising conferences aren’t much help either; lots of fluff about kitschy blenders, virus ideas, making friends, and venture capital money being poured, again, into dot com companies. Still, here you are left wondering about the meaning and the purpose of all this futurist stuff.
Don’t worry. Here’s the question you really want answered. How can I use [insert buzzword] to grow my business and reach new customers?
Bingo.
Hey, there is a lot of unique activity happening on the Internet that couldn’t take place anywhere else, and it’s no exaggeration the World Wide Web has opened up millions of new possibilities for conversation and commerce. No wonder you want to use the Internet to its fullest capacity, but taking part in “conversations” and reaching new customers online is not as easy as signing up for Twitter. Or Flickr. Or opening a Facebook account. Or reading a book on “Web 2.0 Marketing and Advertising.”
What is a “blog”? Does your company need one? How can you learn to “share content”? And what comes after Web 2.0?
The following 8,000 words contain those answers and more, plus a slice of Internet Web 2.0 rules, myths, best practices, definitions, and suggestions for properly using (or ignoring) all the cool websites you’ve undoubtedly read about. This document is free and free to share; friending, following, feeding, digging or trackbacking not required.
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